What impact does growing technologies have on listening habits
Pure music systems full#
In a world full of ‘fake news’, this presents an evolved and exciting future for radio and audio in general. We expect radio to become an even more important place for reliable, digestible news. While many of the younger generations may move to streaming services and/or catch-up services, there is still a place for traditional radio devices. A 2022 Ofcom report states 72% of people think of the radio as a trusted source of information – way higher than that of social media platforms and even traditional media outlets. More people are listening and for a multitude of reasons and it is simply the way they are listening that is changing. How is this changing and where is it heading? So, it is fair to say that resilience on radio appears to have stayed and continues to be a key part of the curated content we choose. And perhaps most surprisingly, this was even more prominent in the 18-34s category at 62%. We did a study in 2021 that specifically looked at this and we discovered that 37% of all survey participants had increased their radio listening. During the day our habits may differ if we are in the office with our headphones listening to our chilled playlist or working from home listening to it on our smart speaker.ĭespite many alternative content choices, we still see that radio listening is growing. We may wake up to our favourite breakfast show host to get our day started, then on the way to work, change to another station or podcast to inform us of the latest news in the world. What is clear to all of us is that we have formed new habits, meaning that many of us mix and match what we listen to, how we listen and when. What are the new habits of consuming content?
Pure music systems series#
We pioneered and led the adoption of DAB radio in homes, and today, with our series of internet radios and audio systems, we continue to be part of this amazing journey, providing people with elegant, connected solutions.
Pure has been developing radios for more than 20 years and in that time, we have seen many changes. And while how we access radio has evolved, the increased access to new content has also led to more innovation around how we access it with multiple devices being used, such as smartphones, wi-fi speakers and more traditional radios. And today, curated content is huge!įrom the birth of music streaming services to podcasts and internet radio, people continue to curate and consume audio content. However, what has changed is the way that people access and listen to audio.
“Listening habits are still very much alive and well. Accompanied with a display size of 2.8’, allowing you to navigate over 80,000 podcasts and internet stations globally – including access to national and regional programming – it’s an all in one product that’s the sleek alternative to classic Hi-Fi systems.With the rise of Smart Speakers, we asked Pete Ogley, CEO at radio manufacturer Pure what the future of radio listening habits is. Whether it’s your favourite radio show at breakfast, a Spotify playlist at work or your most played CD in the evening, the Evoke Home Special Edition combines analogue radio (FM), digital radio (DAB+) and internet connectivity for a more robust listening experience. In some ways the wood makes the sound feel warmer”.ĭelivering powerful sound in a sleek design, the Evoke Home Special Edition fulfils all of your music needs, no matter how you prefer to access your favourite songs. “We referenced the heritage of the Pure Evoke – which originally used wood in its casing and is very much loved by customers – by introducing a special speaker grill made from wood. Instead of the black or white typical of electronic products, we chose a coffee and a soft cotton tone, so that it is compatible with diverse room interiors”. Its purity is formed by removing flashy elements and shiny colours. Commenting on the partnership, they said: “Working together with Pure, we developed an intuitive and user-friendly music system. With an elegant Coffee Black colourway, and a striking Cherrywood Grill, the limited edition product has a sleek design that compliments any home.Įmbracing their distinctive wood casing design heritage, Pure revisits and transforms the traditional wood feature thanks to one of the UK’s leading industrial duos, Sam Hecht and Kim Colin, who designed the contemporary all-in-one music system. Pioneers in digital radio Pure, launch the brand new Evoke Home Special Edition – an all-in-one intuitive music system, delivering a fully connected, powerful audio.
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